Creating a campaign for one of the biggest fashion trade fair in Europe.
Client: Market. By Modefabriek
Services: identity design + brand design + campaign
Market is a semi-annual professional platform where children’s fashion and lifestyle brands present their latest collections to retail, press, stylists, influencers and other fashion professionals. This, of course, calls for a distinct identity. I wanted to emphasise the professional character of the event, while at the same time emphasising the playfulness of the target group. It was also necessary to take into account the existing ‘Target’ logo, which I eventually incorporated into a form reminiscent of a medal. This came from the sports concept that I developed and carried through to the rest of the identity. Guests at the event walked on an orange track, holding a matching handout, and the hostesses wore sporty outfits combined with a medal.