Art-direction and styling to promote the opening of this new restaurant called SYR (Utrecht, NL) With this image I wanted to emphasize an important aspect of Restaurant SYR; Sharing and connecting cultures.
“ In recent times, many newcomers arrived in the Netherlands, including from Syria. People just like us: with talents, dreams and ambitions. Syr creates an environment in which they can utilize and develop these talents, feel at home in Utrecht and participate in Dutch society. The restaurant operates refugees or people with a refugee background, who have affinity for hospitality together with Dutch colleagues. While visitors enjoy delicious Syrian dishes with a European twist, there is a connection between the different cultures.”