Bake it ‘till you make it.

The Pixel Bakery
 Naming + copy + brand design 

When I was asked to create a visual identity, I couldn’t say no. First I had to come up with a name for these men who would mainly be involved in web development focused on restaurants. I quickly made the link by incorporating ‘baking’ into the name. The Pixel Bakery – We bake your pixels. After that, there was plenty of copy that totally matched the identity of the company. “Bake it ‘till you make it” and “It’s time to bake a difference”. Also the names of the restaurants they worked with could easily be incorporated in the copy.
Like “Baking with Restaurant Takumi”.