Translating balance into a new visual identity for Zero Senses 

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Client: 
Zero Senses
Services: 
 Identity design 

For Zero Senses I created a visual identity. This Swiss-based company Zero Senses provides, through various types of coaching sessions, more clarity and understanding of their life purpose and daily decisions. This by combining two important essential parts. Combining rational thoughts with emotions creates an untapped potential that clients help to re-activate within different sessions. By designing a new custom font and combining these letters a new balanced form is created that symbolizes the balance between rationality and emotions that the clients of Zero Senses want to achieve when making decisions.

 

“Elene is an artist in its purest meaning.”
– Tanja Schug, founder and CEO of Zero Senses