About

I help you connect with the right audience through messaging that truly resonates.

Elène Hulleman

Hello

Hi, I'm Elène, I bring big ideas to life through vibrant designs.

About

I’m a freelance senior brand designer shaping distinctive brands for businesses and artists through branding and visual direction. My approach is grounded in extensive research translated into clear visual systems that go beyond aesthetics to build recognition and relevance. Through continuous experimentation, I craft bold colour languages and sharp, memorable messaging that give brands a strong, ownable presence.
I step in as a strategic partner to help brands rise above the noise. Through fresh insights and creative ideas, I empower companies to stand out uniquely and make a lasting impact.

Values

(01)
Empowerment through design
Design is a form of storytelling, one that captures strength and sparks inspiration. I’m here to empower brands to find their voice, transforming their ideas into visuals that resonate, connect, and leave a lasting impression.
(02)
Sustainability and inclusivity
In every project, I weave a commitment to sustainability and inclusivity. Partnering with mindful entrepreneurs, I help build brands stand for a brighter, more inclusive future, brands with purpose at their core.
(03)
Authenticity that connects
I believe authenticity is magnetic. Together, we create a brand identity that isn’t just recognized, but deeply felt. I’m here to turn your unique vision into a story that moves and engages, building genuine connections with your audience.

Clients

Van Gogh Museum
HKU - University of the Arts
Yours
Melkweg Amsterdam
Mepal
Heal Mary
Theater Kikker
OOT Granola
Feminist March
AVA
Deepa Paul
The Pleasure Society
Notenfabriek
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Network

Thanks to my broad creative network, I can support you throughout every phase of your project. From brand strategy and copywriting to establishing your tone of voice and website development. I’m here to guide you at each step of the journey.
01
Motion Design
Sjors Bazelier
02
Web development
Nina Regli
03
Photography
Alessa Jacobs
04
Creative Copywriter
Shinta Lempers
About Image