Deliverable
Art Direction
Branding
Web design
Footwear designer Milou Cornax needed a brand identity reflecting her originality and adaptability. Milou's original personal brand needed to deeply reflect her singular artistic expression while smoothly integrating with her several footwear collaborations; for her, aesthetics is not simply an element, but a fully realized language. Her outstanding communication, strong connection and effective collaboration are all analytically important. She connects with several other creatives who share her love of "bold, clear design," collaborating across multiple disciplines and forming many partnerships based on this shared visual language. My minimalist design points out her brand's work. Milou's work is defined by its clean, understated forms and a color palette directly inspired by her collections. Her website's considerate design subtly presents her stunning imagery through carefully chosen elements.